The online gambling industry is growing faster than ever, thanks to new regulations, the rise of online betting, and partnerships across industries. For example, in March 2024, Betsson AB expanded its global reach by taking a majority stake in a European sportsbook business, strengthening its B2B arm. At the same time, 5G technology and AI-powered gaming are reshaping how people play. In February 2024, BetMGM (an Entain subsidiary) extended its deal with NBC Sports, bringing exclusive NFL integrations to digital platforms for a more immersive fan experience.
With smartphones now equipped with AI, VR, and AR features, gambling apps are becoming more interactive than ever. Affordable smartphones and easy-to-access apps are also bringing in millions of new players worldwide.
Tech Driving the Casino Boom
The online casino space is evolving with virtual reality (VR) and blockchain technology. VR creates a realistic casino environment where players can interact with live dealers, as seen in SlotsMillion by SLTM Ltd. Meanwhile, blockchain ensures safer and more transparent transactions. No wonder platforms like BitStarz, which accepts crypto, already serve over 5 million players globally.
Another big growth driver is the freemium model—players can try free-to-play games and later spend on ads or small in-app purchases. Add to that new gambling laws across different countries, and the market is set for steady growth through 2030.
Types of Games
The market is divided into sports betting, poker, bingo, and casinos. Sports betting leads the way, making up over 50% of revenue in 2024, mainly because of legalized online sports wagering and the popularity of in-game bets. Partnerships also help—like DraftKings’ deal with Amazon in March 2024, making them the official sports betting operator for Prime Video’s soccer broadcasts.
Online casinos are expected to grow quickly from 2025 to 2030, fueled by AR/VR games and crypto payments. For instance, in January 2024, Lucky Block added 150+ live and interactive casino games, boosting engagement. Round-the-clock support and secure payment options are also making online casinos more attractive to users.
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Devices: Desktop vs. Mobile
While desktops still generate big revenues because of their powerful graphics and VR capabilities, mobile gambling is where the real growth is happening. Thanks to cheap smartphones, better internet, and 5G rollout in 2024, mobile apps like CricBaba, Sky Bet, and Bet365 have leveled up their interfaces and security features. Mobile gaming offers convenience, rewards, multiple payment options, and multiplayer experiences—making it the go-to choice for most users.
Regional Growth
- North America: The U.S. and Canada are leading with more states legalizing online betting. Partnerships with the NFL and NBA, combined with high mobile adoption, are fueling growth.
- Europe: Still the biggest market (41% share in 2024), thanks to strong regulations, fast internet, and high consumer engagement. The UK and Germany stand out, though tighter rules in the UK may slow long-term growth.
- Asia-Pacific: Countries like China, India, Japan, and Australia are driving growth, but regulations remain tricky. India is seeing massive user growth, especially in fantasy sports and cricket betting.
- Middle East & Africa: Growth is steady but slower due to strict laws. South Africa is leading with sports betting, while Nigeria and Kenya are also showing strong adoption.
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Key Players
Some of the biggest names in the industry include 888 Holdings, Bet365, Betsson AB, Entain, Flutter Entertainment, and William Hill.
- 888 Holdings: Strong in Europe, UK, and North America with brands like 888casino and 888poker.
- Bet365: A leader in sports betting with live coverage, multi-currency support, and innovative features.
- Betsson AB: Known for user-friendly platforms and responsible gambling campaigns, also expanding in Latin America.
- Flutter Entertainment: Owner of PokerStars, Betfair, and FanDuel, rapidly growing in the U.S.
- Entain Plc.: Runs Ladbrokes, Coral, and Bwin, investing heavily in AI-driven risk management and esports betting.
Market Outlook
The online gambling market is expected to grow from USD 87.69 billion in 2025 to USD 153.57 billion by 2030, at a CAGR of 11.9%. With better technology, more legalization, and evolving payment systems, the industry will only get bigger—though responsible gambling measures will remain crucial to balance growth with player safety.
